Episode 45 - Alex Weller - Patagonia - in business to save our home planet
Alex Weller is the Marketing Director for Patagonia in Europe. With a bold company mission, ‘We’re in business to save our home planet’, Alex builds communities in outdoor sport through environmental activism and participates in bringing forth a new paradigm of regenerative business. A passionate snowboarder, a trustee of Protect our Winters and an advisor for Creatives for Climate, Alex’s relentless devotion to planetary health is both impressive and inspiring.
Listen to Dan and Alex discuss:
- His transformative journey to Patagonia
- Working with an intimidating yet empowering company mission statement
- The intersection and complexity of brand building in outdoor sports and environmental activism
- Supporting employee activism
- Patagonia’s foundation, One Percent For The Planet
- Films to increase awareness of environmental issues and lead people into action
- Dark truths, corporate and political powers behind extractive industrial systems and the importance in sharing these stories
- Drawing attention, excitement and participation in community owned clean renewable energy with new campaign We the Power
- Meaningful ideas distorted into polarised politics
- Intersectional crises of climate justice, social justice and anti-racism
- Consumerism; the elephant in the room
- Repair, recycle, recommerce and regeneration - Patagonia Worn Wear
- A new philosophy; design for repair (not obsolescence)
- Vjosa Forever campaign
- Global justice
Links:
We the Power
https://www.patagonia.com/stories/we-the-power/video-97465.html
Power For The People: https://powerforpeople.org.uk
Blue Heart: https://blueheart.patagonia.com
Vjosa Forever:
https://eu.patagonia.com/gb/en/films/vjosa-forever/
Artifishal: https://eu.patagonia.com/gb/en/stories/artifishal/video-79192.html
Public Trust: https://eu.patagonia.com/gb/en/films/public-trust/
Worn Wear https://wornwear.patagonia.com/
Action Works
https://eu.patagonia.com/gb/en/actionworks/
Dream Space
https://thedreamspace.co.uk/exhibition/
Books
Let My People Go Surfing: https://eu.patagonia.com/gb/en/product/let-my-people-go-surfing-revised-paperback-book/BK067.html
https://eu.patagonia.com/gb/en/family-business/
Connect:
https://eu.patagonia.com/gb/en/home/
Instagram:
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Play out track:
Max Cooper - Perpetual Motion
https://maxcooper.bandcamp.com/track/perpetual-motion
Thanks for listening to The Spaceship Earth Podcast.
Host: Dan Burgess @dansolo__
Edit: Charlie Shread
Shownotes: Vicki Turner
Music: Escape Goat by Soren Lorenson
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